INTERNATIONAL BUSINESS DEVELOPMENT & MARKET DEVELOPMENT PROFESSIONAL
Sales & Distribution | Market Penetration | Brand Development | Retail & Wholesale | Cosmetics & Beauty | Luxury Retail | Middle East Markets
Building Markets. Developing Business. Connecting Brands with Opportunities.
Rabih Fakih is an experienced International Business Development and Market Development professional with more than 20 years of management and commercial experience across the Middle East.
His career combines business development, sales, distribution, retail management, wholesale, brand development and market expansion, with particular experience in cosmetics and beauty, luxury retail and customer-focused businesses.
He works with companies looking to enter new markets, develop distribution networks, strengthen commercial partnerships and build sustainable business opportunities.
I BUILD MARKETS — NOT SIMPLY MAKE INTRODUCTIONS
International business development is more than finding a distributor.
A successful market requires understanding the opportunity, identifying the right customers and channels, selecting the right commercial partners, positioning the brands correctly and continuously developing the business after market entry.
My approach is:
Understand the Market → Identify the Opportunity → Select the Right Partners → Open the Market → Build the Business → Develop the Market
The objective is to transform individual opportunities into long-term commercial growth.
WHAT I DO
International Business Development
Identify new business opportunities and develop relationships with distributors, wholesalers, retailers, pharmacies, professional channels, corporate customers and strategic commercial partners.
Market Development & Market Penetration
Develop practical strategies for entering new markets and building sustainable commercial presence.
This includes market assessment, channel development, partner identification, negotiations and ongoing market development.
Sales & Distribution Development
Build and develop distribution networks by identifying partners that have the appropriate market coverage, customer relationships, commercial capability and commitment to the brand.
Brand Development
Connect the right product with the right market, customer and channel.
A strong product needs the right positioning, distribution and commercial execution to reach its potential.
Cosmetics & Beauty
Extensive experience in cosmetics, beauty, skincare, dermo cosmetics, personal care and beauty retail, including sales development, product launches, distribution and market expansion.
Retail & Wholesale Management
More than 20 years of experience in retail, wholesale and customer-facing businesses, including sales-team leadership, commercial targets, customer relationships, merchandising and operational management.
Luxury Retail
Experience with premium and luxury products, international brands, VIP customers and demanding retail environments.
MY COMMERCIAL PHILOSOPHY
I believe successful business development starts with understanding the market before trying to sell into it.
The questions are simple:
Who is the customer?
Where is the demand?
Which channel is appropriate?
Who are the right commercial partners?
How should the brand be positioned?
What investment is required to develop the market?
How do we turn the first transaction into sustainable business?
This is the difference between making an introduction and building a market.
INTERNATIONAL MARKET DEVELOPMENT
I am particularly interested in helping companies develop opportunities across:
Middle East | Africa | Emerging Markets | Frontier Markets
I am open to international assignments and relocation, particularly where strong commercial leadership and practical market-development experience can create measurable growth.
I am comfortable working in challenging environments where markets require persistence, adaptability, relationship-building, negotiation and hands-on execution.
WHO I WORK WITH
I am interested in working with:
Manufacturers
Cosmetics and beauty companies
Dermo-cosmetic brands
Luxury brands
Distributors
Wholesalers
Retail groups
Companies entering Middle Eastern markets
Middle Eastern companies seeking international expansion
Businesses developing emerging-market opportunities
The objective is always the same:
Identify the opportunity. Build the relationships. Enter the market. Develop the business.
PROFESSIONAL EXPERTISE
International Business Development
Market Development
Market Penetration
Sales & Distribution
Distributor Development
Brand Development
Commercial Strategy
Retail & Wholesale Management
Cosmetics & Beauty
Luxury Retail
Key Account Development
Commercial Negotiation
Customer Development
Product Launches
Team Leadership
Middle East Markets
LET'S CONNECT
If your company is looking to enter a new market, develop distribution, expand a brand or identify new commercial opportunities, I would be interested in discussing the opportunity.
RABIH FAKIH
International Business Development & Market Development Professional
Email: rabih@professionalretailexcellence.com
Mobile: +961 71 223 702
Lebanon | Available for International Opportunities
BUILDING MARKETS. DEVELOPING BUSINESS.
Connecting products, brands, partners and markets to create sustainable commercial opportunities.